Michael Cole

Michael Cole

President and CEO, Hyundai Motor Europe


Ready for the future: how Hyundai is driving forward e-mobility

The pace of change in the field of mobility is faster than ever, and automotive manufacturers have to tackle the challenges head-on. Hyundai sees the current situation not as a disruption to existing business but as a catalyst to accelerate new business opportunities. Changes already under way before the pandemic are now moving very fast for the company – especially regarding electrification and new mobility needs. Michael Cole will explain how, through a customer-centric approach and with increased digitalisation, Hyundai is ready for the future.

Vita

Vita

Michael Cole became President and CEO of Hyundai Motor Europe in July 2020, taking responsibility for Hyundai’s European commercial and manufacturing operations. This appointment marked the continuation of his career with Hyundai Motor Group, following 11 years in senior management positions at Kia Motors, most recently as President of Kia Motors America. Previously he held the position of Chief Operating Officer at Kia Motors Europe and, prior to that, Managing Director of Kia Motors UK. Throughout his time with the Kia brand, he helped to drive forward all areas of strategy and operations – including sales, marketing, product and customer service.
 
Michael is a certified accountant with 36 years of automotive experience. He has worked in almost every field of the industry, with management and leadership roles in sales, marketing, after sales and financial services during 10 years in the Ford UK dealer network and 15 years with Toyota GB before joining the Hyundai Motor Group.